Toyota emerges as the top-selling automotive brand globally, commanding 10.6% of all cars sold, with Volkswagen following at 5.5% and Ford at 4.4%. Toyota's dominance extends across Africa, the majority of American countries, including the US, and Asia.

In Europe, the market is more varied, with Volkswagen leading alongside Fiat in Italy, Turkey, Brazil, and other nations, Renault in France, and Dacia in Romania (a subsidiary of Renault but with a local touch). Notably, Lada, a local brand, also thrives in Europe. Similarly, China shows a strong preference for the domestic brand BYD.