A project's media plan serves as a centralized tool to collect information on all advertising campaigns and assess their performance.

Creating a media plan involves compiling essential details about the advertising campaign, including target audience, budget, advertising channels, and key performance indicators. By analyzing this data, marketers can optimize their strategies for better results.

To develop a media plan, marketers should consider factors such as the campaign objectives, target audience demographics, media channels to be used, budget allocation, and the timeline for the campaign. By following a structured approach to creating and utilizing a media plan, businesses can enhance the efficiency and impact of their advertising efforts.